Opening a Dollar Store - Don't Forget the Music!

Are you opening a dollar store? If you are, then don t forget the music! The right music can result in higher sales and more repeat customers. Having the right music playing in the background can make you money.

When preparing for opening a dollar store invest a small amount to set your store up for music. This can be accomplished by installing a relatively inexpensive sound system. Make sure that there are speakers (We found ceiling speakers to work best.) installed throughout the store. Spots without music will cause shoppers to unconsciously move on quickly without examining products and without selecting products for purchase.

Pleasant music can keep shoppers inside your store for longer periods of time. The longer shoppers are in you store the more they spend. When opening a dollar store you will soon discover that this is true for the majority of your shoppers anyway.

Pleasant welcoming music brings customers back. We actually found that shoppers who returned to our store frequently mentioned the music as one of the keys to making the experience pleasant and one of the reasons that they came back so soon. Each return trip resulted in more sales. When opening a dollar store return shoppers is one of the ways that you make a profit.

A word of caution; don t allow the part time cashier who likes punk rock to pick your music. Also don t select music that will lull shoppers to sleep. You want music that will keep the shoppers in your store for as long as possible. You want music that will keep bringing them back after opening a dollar store. Select pleasant, middle of the road, easy listening music. The music isn t being selected because you or your employees want to hear a favorite song. It is being selected to as a component in your overall store shopping environment.

Music is a key component in creating the shopping environment for your store. Install a sound system. Pick the right music. After opening a dollar store you will soon find that shoppers stay longer, they return more frequently and they are likely to spend more money.

To Your Dollar Store Success!